Graeme Mason

CEO - Screen Australia

With over 20 years of international experience in film, television and multimedia businesses, Mr Mason has an intimate knowledge of the full spectrum of the screen sector, having worked with large US studios, a UK television network, independent producers and government agencies.

Graeme commenced as CEO of Screen Australia in 2013 and during his tenure has steered the agency through some of the industry’s most significant changes, including the rise of digital originals, the growth of free-to-air multichannels and catch-up services, plus the advent of commercial streaming.

During Graeme’s tenure, the Federal Government agency has seen four Australian features achieve box office results which put them in the Top 20 of all time for local films, with Lion being the most recent addition. Documentary has also experienced a renaissance, with three features entering the all-time Top 10 for Australian documentary box office.

In 2016/17 the Australian industry witnessed an all-time high $1.3 billion expenditure on drama production, including $667 million for Australian projects. Screen Australia has also proved to be a pioneer in funding digital original content, with online talent supported by the agency achieving over 2.5 billion views on YouTube alone. The agency has also championed gender equity and inclusivity in the screen sector.

Prior to Screen Australia, Graeme worked in both factual and entertainment TV programming in his native Australia before moving to the UK. In Britain he worked across all aspects of film production, sales and acquisitions, and distribution for companies such as Manifesto and Polygram Filmed Entertainment. From 1998 to 2002 he was President of Worldwide Acquisitions for Universal Studios. He then joined Channel 4 Television as the Head of Media Projects and later as Managing Director of Rights. In 2009 Graeme relocated to New Zealand where he was CEO at the New Zealand Film Commission for four years.

 

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