Fiona Gilroy

Content Sales & Acquisitions Director - Flame Media

Flame Media began in 2011 with its first production, Lyndey & Blair’s Taste of Greece and a purpose-built studio kitchen.  Off the back of this, Flame Media set up a distribution arm with Fiona joining as Content Sales & Acquisitions Director.

Since that time Fiona has led the development of a catalogue of over 3,000 hours of unscripted content produced by around 160 independent filmmakers from around the world.  The content is represented by 20 sales and support staff in Sydney, London, New York, Singapore and Greece.  Flame Media has also grown to incorporate a UK production arm – Wildflame, a footage clipping service, and a production business and financial advisory service.

Prior to Flame, Fiona worked as the Sales and Marketing Operations Manager at Film Australia from 1989 where she built strong relationships with producers and international content buyers.  As Content Sales Manager at SBS from 1996, Fiona worked to market drama and documentary content across all platforms worldwide.  Establishing her consultancy business Fi’sAbility in 2009, Fiona worked with independent producers to maximise commercial opportunities for their content and explore new business models.

Fiona is currently serving as Co-Chair of the board of the Australian International Documentary Conference.

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